Ad Platforms - TikTok
TikTok, a video streaming app where you can share looping videos that are between 3 and 60 seconds long, is one of the newest social media platforms in the marketplace.
TikTok reports that they have had 123.8 million downloads in the U.S. and report approximately 60 million monthly average users — not insignificant, but still much less than streaming behemoths like YouTube, or Hulu.
When it comes to age, TikTok’s users skew the youngest out of all the social media platforms, with 60% of the monthly users being between 16 and 24 years old.
Advertisements on TikTok can be targeted based on age, language, interests, location, and gender. You can also set keywords that will trigger your ad. Ads are either inserted into the video feeds a user is watching, or you can do a “brand takeover” where your ad is the first thing anyone who opens the app sees for a set period of time.
TikTok has been criticized recently for issues with censorship, privacy and child safety – so the jury is still out as to whether it will continue to grow and scale.
To learn more about the advertising opportunities that are available to your campaign, candidate or organization, visit their advertising dashboard at: https://ads.tiktok.com/