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You are here: Home / Determining the Size of Your Media Market

Determining the Size of your Media Market

One of the major factors in determining an appropriate rate for voiceover in a commercial is knowing the number of ears that will potentially hear it, also known as, the media market.

A media market is broken down into 3 broad categories: Local, Regional, and National.

But those terms can still feel a bit nebulous. Let’s say, if you’re creating an ad for candidate running for mayor of Des Moines, Iowa (pop. 200,000), that’s a pretty clear-cut Local classification. But if you’re creating an ad for candidate running for mayor of New York City (pop. 8,000,000), “Local” doesn’t really seem appropriate.

Or, what if you’re creating a spot focused on the opioid epidemic, and the spot will be airing in West Virginia, Kentucky, Tennessee, Indiana, Ohio, Missouri, Alabama, Mississippi, Vermont, New Hampshire, and Maine? Is that Regional, or National? And speaking of National… how many states does a commercial need to air to be considered “National?”

Identifying Your Media Market

Yeah, we know, it can be confusing. Thankfully, through our many years of experience voicing all types of commercials, we’ve come up with a rough breakdown of what the voiceover industry identifies as Local, Regional, and National Media Markets.

Local – a city or state with no major markets included (What’s a major market? See this list of the top 100 media markets. If your city is ranked 1-20, consider yourself a major market)

Regional – 1 major market, OR 2-3 states with no major markets

National – 4 or more states. NOTE: There is an enormous sliding scale with regard to rates within the National category. A commercial airing in Kansas, Nebraska, Utah, and Wyoming, will not be the same rate as a commercial airing in New York, California, Illinois, and Pennsylvania. This is when the number of major markets included becomes very important.

Have additional questions about breaking down your media market — one of the most important questions when figuring out your casting spec? We understand fully, and we’re here to help. Feel free to reach out via the contact form below, and we’ll figure it out together!

Contact Us

Feel free to cast directly from our roster by e-mailing any of our professional political voice talents. If you're not sure which voice is right for you, we'd be happy to provide free, no-obligation auditions from our roster. Simply e-mail your script and specs to casting@bluewavevoiceover.com with your timeline and we'll get MP3 auditions back to you right away. Or, fill out the form below and a member of our team will get back to you the same day.

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  • Home
  • Search Voices
    • Search Voices
    • Voiceover for Commercials
    • Voiceover for Explainer Videos
    • Voiceover for e-Learning
    • Voice of God Voiceover Talents
    • Voiceover for Corporate Narration
    • Voiceover For Radio Imaging
  • Rates
  • FAQ
  • Resources
    • Voiceover For COVID-19 Content
    • Intro to Voiceover Casting
      • Where Do I Find Political Voiceover Artists?
      • Holding Castings
      • Writing Casting Specs
      • Script Word Counts
      • Audition Voiceovers
      • Political Voiceover Agency
      • Content Narrators
      • Media Market Sizes
      • Web Usage
      • Web Video Types
      • Audio File Formats
      • Political Voiceover Production
    • How To Hire Political Voiceover Talents
      • How Do I Hire a Voiceover Artist?
      • Political Voiceovers With Home Studios
      • Voiceover Like Kamala Harris
      • Voiceover Like Scarlett Johansson
      • Voiceover Like Sam Elliott
      • Voiceover Like Viola Davis
      • Voiceover Like Allison Janney
      • Voice Overs That Sound Like Regina King
      • Voiceover Like Salma Hayek
      • Voiceover Like Amanda Gorman
      • Voiceover Like Ira Glass
      • Voiceover Like Benicio del Toro
      • Voiceover Like Tina Fey
      • Voiceover Like John Krasinski
      • Voiceover Like Tina Fey
      • Voiceover Like Common
      • Voiceover Like Jake Johnson
      • African American Voiceovers
        • African American Female Voiceovers
        • Female Black Voiceover
      • Bilingual Voiceover In English and Spanish For Politicals
        • Hispanic Bilingual Female Voiceovers
    • Voiceovers for Democrats and Progressives
      • Diverse Gender Voiceover
      • Political Voiceover Recording From Home Studios
      • Diverse Political Voiceovers
        • Spanish Voiceover For Politicals
        • Bilingual Voiceovers For Political Spots
      • Hire A Voiceover Artist Today
      • Political Voiceover Actors
      • Voiceover Recording For Political Spots
      • Voice Actors For Political Spots
      • How Political VOs Add To Campaigns
      • Hire A Voiceover Artist To Record Today
      • Political Voiceover Artist
      • Voiceover Artist For A Political Spot
    • Types of Ads & Platforms
      • Types of Political Ads
      • Television
      • Radio
      • Satellite Radio
      • Web/Internet Pre-Roll Videos
      • Internet Radio
      • Podcasts
      • Telephone Robocalls
      • YouTube and Hulu
      • Facebook
      • Google
      • Instagram
      • Snapchat
      • TikTok Ads Voiceover
      • Pluto TV and Sling TV
      • OTT and Addressable TV
      • Other Options To Place Ads
  • About
    • From Our Founder
  • News
  • Contact
    • Request A Quote