Hiring a Voiceover Artist for Your COVID-19 Content

Explainer Videos, Telephone Messages, Staff Podcasts, Training Materials, Medical Information and more!

When it comes to the COVID-19 coronavirus pandemic, information is everything. To educate your employees, customers or the public about safety information and new policies, you may want to use an explainer video or PSA voiced by a professional voice actor to get the message across. In an ever-evolving landscape, you want your messages and instructions to be heard and understood – perhaps more than ever before. By engaging a professional voiceover artist with broadcast-quality recording capabilities, you can ensure your message is heard above the rest.  

Why Use COVID-19 Ready Voice Actors

The best PSAs and explainer videos are clear and informative, delivered with calmness and authority. To communicate your message effectively, you’ll need a professional voice actor for your explainer video. The COVID-19 coronavirus pandemic has changed the way we do everything, but the talented voiceover artists of Blue Wave Voiceover have been able to work the exact same way they always have! Even before the pandemic hit, our talented roster worked day in and day out from their fully-equipped professional home studios. They are ready, willing and able to deliver professional recordings from these very same studios. And when we say “home studio” – we are not referring to a celebrity’s ad-hoc blanket fort that you may have seen scrolling on Instagram. Our voice actors have equipped their home studios with sound isolation booths, professional microphones and pre-amps and remote connection technology like Source Connect, ISDN, ipDTL and phone patch to deliver broadcast quality audio to clients around the world. 

How to Write a PSA

If you’re trying to get a message about COVID-19 across for the greater good – consider a PSA. Public service announcements (PSAs) must be linked to a reputable 501(c)(3) tax-exempt, non-profit organization. For radio and TV, PSAs are generally 15, 30 or 60 seconds long. You may want to write multiple versions of your PSA script to fit all of these lengths. To learn more about how many words you’ll need to fill 30 or 60 seconds, check out our handy guide to voiceover script word counts. 

For an effective PSA, keep it simple and authentic. Before you write your PSA script, make a list of what the listeners or viewers really need to know. Are you providing them with general information, or do you want them to actually DO something, such as wear a mask to protect others from the spread of COVID-19? If the latter, make sure your call-to-action is clear. Be direct. You can even ask your voiceover artist to record a few different versions of your call-to-action so that you can review it with your team and/or client to ensure your message and ask are coming across loud and clear. 

Voiceover actor Maria Pendolino, the founder of Blue Wave Voiceover, created this specific demo reel of COVID-19 specific commercials, Coronavirus PSAs and medical explainer content to highlight to clients her capabilities in this rapidly expanding niche voiceover category. 

How to Write an Explainer Video Script

Brands use explainer videos to explain to potential customers how and why to use a product, essentially presenting themselves as the solution to a problem. Explainer videos can also be used internally to educate employees. During the COVID-19 pandemic, many businesses, organizations, governments and hospitals have used explainer videos to introduce and clarify new policies, procedures, products and services such as mask wearing, hand washing and social distancing. Since you can no longer accomplish the delivery of these important messages in a staff meeting, many businesses and organizations are turning to video production companies, animators and professional voice artists to deliver this important information to their employees, customers and clients. 

Start by setting up the problem (or thing that must be done). Then explain how you can solve the problem. Next, focus on the how and  why, which will make up the bulk of your explainer video. In the end, focus on the action you want the listener or viewer to take. 

Throughout the video, your voiceover artist will speak directly but in a friendly way. An explainer video should not feel like an aggressive sales pitch or something meant to stoke fear. Your explainer video also doesn’t necessarily need to be clever or funny. During COVID-19, people appreciate the facts. Aim to be helpful. Click here to learn more about hiring a voiceover narrator for longer content.    

Choosing the Right Coronavirus-trained Voiceover Talent

Many of the Blue Wave Voiceover talents have experience with coronavirus and COVID-19 themed PSAs, medical narration and explainer videos. Once you’re happy with your script, think about the type of voiceover that would best fit your message and target demographic. Come up with a few words to describe the voice and tone you’re aiming for. For more help with writing scripts and choosing talent, check out our guide to writing a casting spec. You can also browse our artist bio pages, listen to demos and contact voice actors with experience voicing and narrating COVID-19 and coronavirus content directly. 

Whatever important message you want to get across to your employees, customers, clients or community – the talented voiceover artists here at Blue Wave Voiceover and working around the clock to ensure that your message is delivered professionally, effectively and quickly.