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You are here: Home / Different Types of Web Usage

Different Types of Web Usage

Clearly, nothing has upended the voice over industry quite like the Internet. On all ends of the spectrum, from the basic sourcing of voice over talent to right on down to hyper-targeted, increasingly personalized messaging, it can feel a little “Wild West” to navigate if you’re not going directly through an agent. And one of the biggest stumblers when sourcing for voice talent? The concept of “web usage.”

Usage — a.k.a., how the finished voice over is being used — will cause the greatest fluctuation in a voice talent’s quote. As we all know, there are myriad ways any material can be used and distributed online… and not all distribution is created equally.

Below, we’ve got a handy little guide detailing all the different, standard types of web usage we tend to come across here at Blue Wave Voiceover (Heck, the way things are going, we might have to update this once more before you finish reading it).

Millennial on the social media Blue Wave Voiceover

Feel free to refer to this when putting together any kind of web campaign with a voice-over. Whether for a national pre-roll political ad promoting a candidate, or simply making an Explainer video detailing your organization’s strategy and work. Of course, we’re always happy to provide a custom quote for your campaign based on your intended usage.

Let’s dive in!

Voiceover Web Usage

Pre-Roll & Interstitial Ads — The best way to get in front of the most eyeballs is to momentarily interrupt/delay their binge of cat videos on YouTube. These are the Web ads that, for voice over, are most akin to national, broadcast commercials: typically between :06 to :15 seconds (or skippable past the :06 mark) with TV-quality production, style and sound. These ads always involve paid placement, a.k.a., the buyer has to pay extra for the ad to reach viewers.

Streaming Radio & Podcast Ads — The parallel to terrestrial radio, streaming radio commercials are similar in formatting, style, production, and delivery. Save for having voice over style & audio production tailor-made to headphones, rather than car speakers on a highway. Common platforms include Spotify, Pandora, and iHeartRadio, though just about any no-fee internet radio network will have some form of these. Another example of “paid placement” advertising.

Podcast Intro & Outro — A similar feel to streaming & podcast ads, but typically, much more welcomed by the listener. These are pretty straightforward: setting the stage properly for the listener to engage fully with their chosen show and its guests.

Explainer Video — A style we’ve all seen since bandwidth allowed, Explainer videos are typically between :40 to 3:00 animated videos that break down a larger concept into bite-sized, easy-to-understand pieces. By nature, they’re longer than standard commercials and engage the viewer one-on-one to connect directly with the concept (as opposed to “selling” the viewer). A really fantastic tool for any campaign that already has a party interested and looking for more info. And while they can be used for paid placement, they typically are not. Instead, they are living on the organization’s website or social channels.

Narration Video — Similar to an Explainer, a Narration video is typically longer than a commercial (usually:60 seconds or more) and engages far more of a storytelling aspect with “live” (a.k.a., not animated) footage. A good example of the differences between Explainer and Narration production would be: a potential voter interested in a candidate’s policies would watch an Explainer, while a voter interested in a candidate’s background as a person would watch a Narration video.

Blue Wave Voiceover Web Usage image

Social Media Campaign — Engaging hearts and minds via Facebook, Twitter, or Instagram, these are often either a) broadcast quality video created to reach viewers incredibly quickly, or direct testimonials from a candidate or candidate’s committee. Another form of “paid placement” advertising.

In-App Narration — Not too likely to show up in the political spectrum, but you never know just what a crafty campaign might be cooking. This is voiceover narration for individual prompts, guiding the user through a more immersive experience.

What kind of web usage does your campaign require? Let us know via the form below, and we’ll be in touch to help launch another Blue Wave for your organization, too!

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Feel free to cast directly from our roster by e-mailing any of our professional political voice talents. If you're not sure which voice is right for you, we'd be happy to provide free, no-obligation auditions from our roster. Simply e-mail your script and specs to casting@bluewavevoiceover.com with your timeline and we'll get MP3 auditions back to you right away. Or, fill out the form below and a member of our team will get back to you the same day.

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  • Home
  • Search Voices
    • Search Voices
    • Voiceover for Commercials
    • Voiceover for Explainer Videos
    • Voiceover for e-Learning
    • Voice of God Voiceover Talents
    • Voiceover for Corporate Narration
    • Voiceover for Medical Narration
    • Voiceover for Documentary Narration
    • Voiceover For Radio Imaging
  • Rates
  • FAQ
  • Resources
    • Voiceover For COVID-19 Content
    • Intro to Voiceover Casting
      • Where Do I Find Political Voiceover Artists?
      • Holding Castings
      • Writing Casting Specs
      • Script Word Counts
      • Audition Voiceovers
      • Political Voiceover Agency
      • Content Narrators
      • Media Market Sizes
      • Web Usage
      • Web Video Types
      • Audio File Formats
      • Political Voiceover Production
    • How To Hire Political Voiceover Talents
      • How Do I Hire a Voiceover Artist?
      • Political Voiceovers With Home Studios
      • Voiceover Like Kamala Harris
      • Voiceover Like Scarlett Johansson
      • Voiceover Like Sam Elliott
      • Voiceover Like Viola Davis
      • Voiceover Like Allison Janney
      • Voice Overs That Sound Like Regina King
      • Voiceover Like Salma Hayek
      • Voiceover Like Amanda Gorman
      • Voiceover Like Ira Glass
      • Voiceover Like Benicio del Toro
      • Voiceover Like Tina Fey
      • Voiceover Like John Krasinski
      • Voiceover Like Tina Fey
      • Voiceover Like Common
      • Voiceover Like Jake Johnson
      • African American Voiceovers
        • African American Female Voiceovers
        • Female Black Voiceover
      • Bilingual Voiceover In English and Spanish For Politicals
        • Hispanic Bilingual Female Voiceovers
    • Voiceovers for Democrats and Progressives
      • Diverse Gender Voiceover
      • Political Voiceover Recording From Home Studios
      • Diverse Political Voiceovers
        • Spanish Voiceover For Politicals
        • Bilingual Voiceovers For Political Spots
      • Hire A Voiceover Artist Today
      • Political Voiceover Actors
      • Voiceover Recording For Political Spots
      • Voice Actors For Political Spots
      • How Political VOs Add To Campaigns
      • Hire A Voiceover Artist To Record Today
      • Political Voiceover Artist
      • Voiceover Artist For A Political Spot
    • Types of Ads & Platforms
      • Types of Political Ads
      • Television
      • Radio
      • Satellite Radio
      • Web/Internet Pre-Roll Videos
      • Internet Radio
      • Podcasts
      • Telephone Robocalls
      • YouTube and Hulu
      • Facebook
      • Google
      • Instagram
      • Snapchat
      • TikTok Ads Voiceover
      • Pluto TV and Sling TV
      • OTT and Addressable TV
      • Other Options To Place Ads
  • About
    • From Our Founder
  • News
  • Contact
    • Request A Quote