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You are here: Home / Web/Internet Pre-Roll Videos

Ad Platforms - Web/Internet Pre-Roll Videos

In the last 4-5 years, web and internet pre-roll videos have become the new favorite choice of advertisers, as more and more users in target demographics (like Gen Z and Millennials) “cut the cord” on cable and network TV, instead turning to internet streaming services to consume their content.

In essence, web and internet pre-roll videos are pieces of paid advertising that play on individual pieces of content — like embedded videos on sites like YouTube, Facebook and local news sites. When a user clicks play on a video of their choosing, a paid “pre-roll” ad will play first. These pre-roll advertisements are typically :06 seconds, :15 seconds or :30 seconds in length, but every once in awhile, you will see pre-roll ads that extend to :45 or even :60 seconds. Thankfully (for viewers), that is more rare.

Blue Wave Voiceover Web Internet Pre-Roll Videos

Typically, advertisers can pay per-view or per-click with pre-roll advertisements, which can make targeted campaigns more cost effective than blanketed local network or local cable ad spends. These ads are trafficked to different websites by ad networks: Google is a huge provider of ads — not only on its YouTube platform, but serving to other sites as well. Amazon and other tech giants participate in delivering advertising to web pages that are not their native owned sites.

Of course, some pre-roll advertisements must be watched for the full duration before the user can move on to consume their desired content, while others can be skipped mid-way into the ad if the user clicks on the “Skip” button embedded within the video, or an “X” in the upper right or left corner of the video.

Each pre-roll platform and player has different functionalities: many pre-roll advertisements include voiceover with animated graphics, or look and feel like mini-commercials — complete with on-camera actors, branded music and voiceover by professional voice talents.

A benefit of paid pre-roll advertising is the ability to target users by key demographics as allowable by that particular platform. Top filters are gender, age, education levels, zip codes and pre-existing “likes” or “dislikes” on that particular platform. This can be particularly useful for political advertising, when district lines might overlap in a metro area and can be drilled down further by zip code… or simply to gain traction with a particular age or affinity group.

At the end of the day with all of these options, the one that works best for your political ad campaign is the one that’ll attract and persuade the highest concentration of Democratic voters.

Contact Us

Feel free to cast directly from our roster by e-mailing any of our professional political voice talents. If you're not sure which voice is right for you, we'd be happy to provide free, no-obligation auditions from our roster. Simply e-mail your script and specs to casting@bluewavevoiceover.com with your timeline and we'll get MP3 auditions back to you right away. Or, fill out the form below and a member of our team will get back to you the same day.

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  • Search Voices
    • Search Voices
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    • Voiceover for Explainer Videos
    • Voiceover for e-Learning
    • Voice of God Voiceover Talents
    • Voiceover for Corporate Narration
    • Voiceover For Radio Imaging
  • Rates
  • FAQ
  • Resources
    • Voiceover For COVID-19 Content
    • Intro to Voiceover Casting
      • Where Do I Find Political Voiceover Artists?
      • Holding Castings
      • Writing Casting Specs
      • Script Word Counts
      • Audition Voiceovers
      • Political Voiceover Agency
      • Content Narrators
      • Media Market Sizes
      • Web Usage
      • Web Video Types
      • Audio File Formats
      • Political Voiceover Production
    • How To Hire Political Voiceover Talents
      • How Do I Hire a Voiceover Artist?
      • Political Voiceovers With Home Studios
      • Voiceover Like Kamala Harris
      • Voiceover Like Scarlett Johansson
      • Voiceover Like Sam Elliott
      • Voiceover Like Viola Davis
      • Voiceover Like Allison Janney
      • Voice Overs That Sound Like Regina King
      • Voiceover Like Salma Hayek
      • Voiceover Like Amanda Gorman
      • Voiceover Like Ira Glass
      • Voiceover Like Benicio del Toro
      • Voiceover Like Tina Fey
      • Voiceover Like John Krasinski
      • Voiceover Like Tina Fey
      • Voiceover Like Common
      • Voiceover Like Jake Johnson
      • African American Voiceovers
        • African American Female Voiceovers
        • Female Black Voiceover
      • Bilingual Voiceover In English and Spanish For Politicals
        • Hispanic Bilingual Female Voiceovers
    • Voiceovers for Democrats and Progressives
      • Diverse Gender Voiceover
      • Political Voiceover Recording From Home Studios
      • Diverse Political Voiceovers
        • Spanish Voiceover For Politicals
        • Bilingual Voiceovers For Political Spots
      • Hire A Voiceover Artist Today
      • Political Voiceover Actors
      • Voiceover Recording For Political Spots
      • Voice Actors For Political Spots
      • How Political VOs Add To Campaigns
      • Hire A Voiceover Artist To Record Today
      • Political Voiceover Artist
      • Voiceover Artist For A Political Spot
    • Types of Ads & Platforms
      • Types of Political Ads
      • Television
      • Radio
      • Satellite Radio
      • Web/Internet Pre-Roll Videos
      • Internet Radio
      • Podcasts
      • Telephone Robocalls
      • YouTube and Hulu
      • Facebook
      • Google
      • Instagram
      • Snapchat
      • TikTok Ads Voiceover
      • Pluto TV and Sling TV
      • OTT and Addressable TV
      • Other Options To Place Ads
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