Amy Pritchard Launches Gain Power to Connect Left-Leaning Professionals
Do you want to enact political change in 2020? You can do more than vote on Election Day! Blue Wave Voiceover recently spoke with Amy Pritchard, the founder of GAIN POWER, a new online collaborative community for creative change-makers, campaigns, socially conscious businesses, influencers, activists, disrupters, creative artists & more. Blue Wave Voiceover is proud to be listed in the directory at Gain Power as a progressive voiceover collaborator available to work on political ads, mission-driven spots and Democratic content.
“We’ve built a platform to facilitate professional networking, marketing, jobs, storytelling, professional development, shared events, resources, and market space for the people working to gain power in US electoral and legislative politics,” Amy says.
You can use Gain Power to find professional opportunities in the political sphere. “There are so many different ways to be impactful,” says Amy. “It just depends on your skills and interests.” If you have skills in graphic design, photography, illustration, coding, writing, social media, data and more, you can be an asset to a political campaign. Your passion also helps!
GAIN POWER is ready to take part in what will be a historic election – on the federal, state and local levels. Campaigns are spending more money than ever – and voters are dealing with unprecedented issues. “2020 is a perfect storm of unique and historic moments colliding,” says Amy, who first launched the organization Democratic GAIN in 2003. GAIN POWER is the group’s next generation and new iteration.
“We have a Presidential campaign happening at the same time as our census and preceding the next redistricting. We are operating during one of the largest global pandemics in our lifetime which has already crashed our economy and raised unemployment to levels this country hasn’t seen since the great depression,” she continues. “All the while being led by the most divisive President our country has ever had.”
Democrats and progressives can make real change in 2020 – but getting through to voters may be a challenge.
Important Political Issues in 2020
Amy predicts that a number of issues will be important to voters in the 2020 election. “I think if we get COVID-19 under control, then managing rebuilding our economy will dominate the debates and discussion with health care closely following that,” she says. “It will be interesting to see how voters feel about progressive issues like Medicare for all – raising the minimum wage, earned paid sick leave, a universal minimum income or any other issues change as a result of the fall out from this pandemic,” she continues. Amy also predicts that student debt and climate change will be influential issues in the election but notes that no group is a monolith. Differences and priorities among voters of various backgrounds shouldn’t be overlooked.
Reaching Voters with Effective Ads
To connect with voters in this ever-changing political landscape, campaign ads (and the people behind them) will need to be innovative and creative. “Good storytelling with a powerful message and messenger is the basic foundation,” Amy explains. But to really add a hook and take your ad to the next level, you should “add humor, heroism, tragedy or any other strong emotion.”
“There is so much content in every media competing for voter attention right now,” she says.
You can find more information about GAIN POWER at its website: https://www.gainpower.org/