• Skip to main content

BLUE WAVE

voiceover

  • Home
  • Search Voices
    • Search Voices
    • Voiceover for Commercials
    • Voiceover for Explainer Videos
    • Voiceover for e-Learning
    • Voice of God Voiceover Talents
    • Voiceover for Corporate Narration
    • Voiceover For Radio Imaging
  • Rates
  • FAQ
  • Resources
    • Voiceover For COVID-19 Content
    • Intro to Voiceover Casting
      • Where Do I Find Political Voiceover Artists?
      • Holding Castings
      • Writing Casting Specs
      • Script Word Counts
      • Audition Voiceovers
      • Political Voiceover Agency
      • Content Narrators
      • Media Market Sizes
      • Web Usage
      • Web Video Types
      • Audio File Formats
      • Political Voiceover Production
    • How To Hire Political Voiceover Talents
      • How Do I Hire a Voiceover Artist?
      • Political Voiceovers With Home Studios
      • Voiceover Like Kamala Harris
      • Voiceover Like Scarlett Johansson
      • Voiceover Like Sam Elliott
      • Voiceover Like Viola Davis
      • Voiceover Like Allison Janney
      • Voice Overs That Sound Like Regina King
      • Voiceover Like Salma Hayek
      • Voiceover Like Amanda Gorman
      • Voiceover Like Ira Glass
      • Voiceover Like Benicio del Toro
      • Voiceover Like Tina Fey
      • Voiceover Like John Krasinski
      • Voiceover Like Tina Fey
      • Voiceover Like Common
      • Voiceover Like Jake Johnson
      • African American Voiceovers
        • African American Female Voiceovers
        • Female Black Voiceover
      • Bilingual Voiceover In English and Spanish For Politicals
        • Hispanic Bilingual Female Voiceovers
    • Voiceovers for Democrats and Progressives
      • Diverse Gender Voiceover
      • Political Voiceover Recording From Home Studios
      • Diverse Political Voiceovers
        • Spanish Voiceover For Politicals
        • Bilingual Voiceovers For Political Spots
      • Hire A Voiceover Artist Today
      • Political Voiceover Actors
      • Voiceover Recording For Political Spots
      • Voice Actors For Political Spots
      • How Political VOs Add To Campaigns
      • Hire A Voiceover Artist To Record Today
      • Political Voiceover Artist
      • Voiceover Artist For A Political Spot
    • Types of Ads & Platforms
      • Types of Political Ads
      • Television
      • Radio
      • Satellite Radio
      • Web/Internet Pre-Roll Videos
      • Internet Radio
      • Podcasts
      • Telephone Robocalls
      • YouTube and Hulu
      • Facebook
      • Google
      • Instagram
      • Snapchat
      • TikTok Ads Voiceover
      • Pluto TV and Sling TV
      • OTT and Addressable TV
      • Other Options To Place Ads
  • About
    • From Our Founder
  • News
  • Contact
    • Request A Quote

You are here: Home / Types of Political Ads

Types of Political Ads

Blue Wave Voiceover is proud to help progressive, Democratic causes across the country take the airwaves and reach voters wherever and however we can. We’ve collectively voiced across the left-leaning advertising spectrum, raising our voices (zing!) to help candidates, PACs and non-profits alike reach our fellow Americans, voicing just about all types of political ads that one could think of along the way.

Blue Wave Voiceover November is coming
November is coming [November is always coming, isn't it?]

Blue Wave Voiceover compiled this resource to help both our clients and fellow voice over actors share a common language and reference for all of our collaborative political campaigns. Feel free to refer to this guide anywhere it might come in handy in political voiceover — from creating compelling & clear casting breakdowns, to auditioning voice talent with a specific tone in mind, all the way through to live direction & post production.

Not sure how to create the different types of political ads you want? Let’s dive in!

The “Introduction to the Candidate” Ad — The only true “must have” in political advertising, the Introduction to the Candidate sets the tone for the entire campaign. Not only does it typically require a friendly, engaging, optimistic-yet-firm voice over, but that voice needs to match your candidate’s style and presentation. Polished, steady, experienced and wise? A young, scrappy upstart? A sensible, straight-shooting next door neighbor? After all, you only get one first impression — especially during campaign season.

The “Positive Candidate Image” Ad — In a perfect world, this might be all we hear in political commercials: everything our Democratic candidate has ever done right. Sometimes it’s “setting the record straight,” sometimes it’s giving another chance to go high when they inevitably go low. Either way, an uplifting, hopeful, genuinely pleasant voice over is the ticket to a candidate’s bright, positive image.

The “Negative Candidate Image” Ad — Sometimes, the mud they sling is so thick, there’s little choice but to start throwing back to dig ourselves out. And when ops research finds the dirt (after all, there’s always dirt somewhere) and you’re ready to bring it to the voting public, a voice that can fire back by cutting through — a stern & concerned voice over, yet striking the balance between righteous & humble — is your candidate’s secret weapon.

The “PSA/Non-Profit/Good Cause” Ad — Helping our fellow citizens in need is our civic duty. Sometimes, we need to get the word out as quickly as possible to ensure each other’s safety; others, we simply need a hand in giving others a hand. Inspiring, caring, and authentically empathetic and optimistic voice over with a touch of urgency can turn our hearts and minds towards a better country.

Blue Wave Voiceover This is what democracy looks like.

All Different Types of Political Ads - This is What Democracy Looks Like

The “Attack/Opposition” Ad — Differing slightly from the “Negative Candidate” ad, a standard attack or opposition ad lays bare the absolute “worst of the worst case scenario,” inspiring action through voter fear. An attack ad voice over is a no-nonsense voice over that’s tough, critical, and compellingly urgent sets the stage for our worst fears coming true each November.

The “PAC” Ad — The quintessential “third party” ad, a Political Action Committee (PAC) ad is an ad or campaign from an independent, outside (non-candidate) organization — usually representing business, labor, or partisan interest — created to help elect and defeat specific candidates and causes. Naturally, these kinds of ads run the gamut through every kind of political ad campaign style, meaning the voice over that matches the ad runs the gamut of styles as well.

The “Citizen Testimonial/First Person” Ad — Sometimes, we’ve just got to go door-to-door to talk to our neighbors in a political campaign, knocking doors to share our personal stories in hopes of persuading them to empathize with our side of the fence. Testimonial/First Person ads are a great way to reach undecided voters — connecting with them via authentic, conversational, sensible and neighborly voice over.

The “Endorsement” Ad — Giving a candidate or ballot initiative a signal boost with a public figure or social influencer, an “Endorsement ad is, at its core, a “Citizen Testimonial/First Person” ad on steroids: it takes the same hallmarks and gives them a celebrity spin. Conversational, authentically empathetic voiceover that matches the endorser’s style and tone are critical.

The “Single Issue” Ad — “End Gerrymandering!” “Protect Our Water!” “Ban the Whales!” (O.K., maybe not that last one) A single issue ad seeks to raise a very specific awareness, and typically asks for the viewer to donate their time, money, and/or vote for the betterment of society. Much like the PAC Ad, a single issue can span an exceedingly wide range of presentation styles… and, accordingly, voice over styles as well.

Blue Wave Voiceover Vote hard. Vote often
Vote hard. Vote often.

No matter what type of political ad campaign you’re creating, Blue Wave Voiceover is ready to help you reach as many Democratic voters as possible. Please use the contact form below to collaborate!

Contact Us

Feel free to cast directly from our roster by e-mailing any of our professional political voice talents. If you're not sure which voice is right for you, we'd be happy to provide free, no-obligation auditions from our roster. Simply e-mail your script and specs to casting@bluewavevoiceover.com with your timeline and we'll get MP3 auditions back to you right away. Or, fill out the form below and a member of our team will get back to you the same day.

Max. file size: 768 MB.
This field is for validation purposes and should be left unchanged.

Privacy Policy | Terms and Conditions
©2023 Blue Wave Voiceover // Voice Over Site by Voice Actor Websites

MENU
  • Home
  • Search Voices
    • Search Voices
    • Voiceover for Commercials
    • Voiceover for Explainer Videos
    • Voiceover for e-Learning
    • Voice of God Voiceover Talents
    • Voiceover for Corporate Narration
    • Voiceover For Radio Imaging
  • Rates
  • FAQ
  • Resources
    • Voiceover For COVID-19 Content
    • Intro to Voiceover Casting
      • Where Do I Find Political Voiceover Artists?
      • Holding Castings
      • Writing Casting Specs
      • Script Word Counts
      • Audition Voiceovers
      • Political Voiceover Agency
      • Content Narrators
      • Media Market Sizes
      • Web Usage
      • Web Video Types
      • Audio File Formats
      • Political Voiceover Production
    • How To Hire Political Voiceover Talents
      • How Do I Hire a Voiceover Artist?
      • Political Voiceovers With Home Studios
      • Voiceover Like Kamala Harris
      • Voiceover Like Scarlett Johansson
      • Voiceover Like Sam Elliott
      • Voiceover Like Viola Davis
      • Voiceover Like Allison Janney
      • Voice Overs That Sound Like Regina King
      • Voiceover Like Salma Hayek
      • Voiceover Like Amanda Gorman
      • Voiceover Like Ira Glass
      • Voiceover Like Benicio del Toro
      • Voiceover Like Tina Fey
      • Voiceover Like John Krasinski
      • Voiceover Like Tina Fey
      • Voiceover Like Common
      • Voiceover Like Jake Johnson
      • African American Voiceovers
        • African American Female Voiceovers
        • Female Black Voiceover
      • Bilingual Voiceover In English and Spanish For Politicals
        • Hispanic Bilingual Female Voiceovers
    • Voiceovers for Democrats and Progressives
      • Diverse Gender Voiceover
      • Political Voiceover Recording From Home Studios
      • Diverse Political Voiceovers
        • Spanish Voiceover For Politicals
        • Bilingual Voiceovers For Political Spots
      • Hire A Voiceover Artist Today
      • Political Voiceover Actors
      • Voiceover Recording For Political Spots
      • Voice Actors For Political Spots
      • How Political VOs Add To Campaigns
      • Hire A Voiceover Artist To Record Today
      • Political Voiceover Artist
      • Voiceover Artist For A Political Spot
    • Types of Ads & Platforms
      • Types of Political Ads
      • Television
      • Radio
      • Satellite Radio
      • Web/Internet Pre-Roll Videos
      • Internet Radio
      • Podcasts
      • Telephone Robocalls
      • YouTube and Hulu
      • Facebook
      • Google
      • Instagram
      • Snapchat
      • TikTok Ads Voiceover
      • Pluto TV and Sling TV
      • OTT and Addressable TV
      • Other Options To Place Ads
  • About
    • From Our Founder
  • News
  • Contact
    • Request A Quote