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Home » Standard Audio File Formats for Voiceover

Standard Audio File Formats for Voiceover

Let’s talk possible audio file formats for your campaign’s commercial. In voiceover, there are 3 standard types:
  • .wav
  • .mp3
  • .aiff (or .aif)

.wav files are a high quality, uncompressed audio file. Most audio meant for broadcast (television, radio, streaming) is delivered in this file format. It can take up a lot of storage space, but it’s the best there is for sound quality.

.mp3 files are a compressed audio file. However, .mp3s are still very good with regard to sound quality — in fact, most of the tracks on the CDs we (used to) listen to or buy off of iTunes are .mp3s. The file size is just a little smaller than a .wav or .aiff.

Think of an .mp3 as a slightly smooshed peanut butter and jelly sandwich. Sure, the “bread” may not be as “fluffy” as the higher quality .wav, but it still does the trick and fits in your lunch bag a little easier.

It’s also very easy to convert a wav file into an .mp3 file (just like it’s very easy to smoosh a PB & J), and there are several software programs that will convert it for you. However, it isn’t as easy to convert an .mp3 into a high quality .wav — just like it’s very hard to un-smoosh a PB & J. A good rule of thumb is to start with the higher quality file first (the .wav), and then convert to .mp3 later if needed.

.aiff files are a high quality, uncompressed audio file that was invented by Apple. aiff’s are Apple-specific, though, so if you plan on working on PC, you might run into a few hiccups. This is by far the least used audio file of the three — .mp3 and .wav are the most frequently used.

There are a few other audio file formats out there, but rarely are they ever used in professional voiceover work.

So, off of that… what’s not an audio file that shows up frequently in creating political ad campaigns?
  • .mp4
  • .mov
  • .wmv
These all show up on occasion, but they are all video file formats, meaning they’re larger and meant to carry both your audio and video.

So, when hiring a voiceover talent who will be delivering the final audio to you, be sure to tell them what kind of audio file format you want delivered — by the time you’ve auditioned your voiceover and are holding your casting, you’ll have a great idea of exactly where you want your campaign to live.

And if you’re ever unsure? We suggest just asking for a .wav as the default. It’s consistently the highest quality, and is not beholden to just one type of operating system — the free bird of the audio world.

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Feel free to cast directly from our roster by e-mailing any of our professional political voice talents. If you're not sure which voice is right for you, we'd be happy to provide free, no-obligation auditions from our roster. Simply e-mail your script and specs to casting@bluewavevoiceover.com with your timeline and we'll get MP3 auditions back to you right away. Or, fill out the form below and a member of our team will get back to you the same day.

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  • Search Voices
    • Search Voices
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    • Voiceover for Explainer Videos
    • Voiceover for e-Learning
    • Voice of God Voiceover Talents
    • Voiceover for Corporate Narration
  • Rates
  • FAQ
  • Resources
    • Voiceover For COVID-19 Content
    • Intro to Voiceover Casting
      • Where Do I Find Political Voiceover Artists?
      • Holding Castings
      • Writing Casting Specs
      • Script Word Counts
      • Audition Voiceovers
      • Political Voiceover Agency
      • Content Narrators
      • Media Market Sizes
      • Web Usage
      • Web Video Types
      • Audio File Formats
      • Political Voiceover Production
    • How To Hire Political Voiceover Talents
      • How Do I Hire A Voiceover Artist?
      • Political Voiceovers With Home Studios
      • Voiceover Like Kamala Harris
      • Voiceover Like Scarlett Johansson
      • Voiceover Like Sam Elliott
      • Voiceover Like Viola Davis
      • Voiceover Like Allison Janney
      • Voiceover Like Salma Hayek
      • Voiceover Like Amanda Gorman
      • Voiceover Like Ira Glass
      • Voiceover Like Benicio del Toro
      • Voiceover Like Tina Fey
      • Voiceover Like John Krasinski
      • Voiceover Like Tina Fey
      • Voiceover Like Common
      • Voiceover Like Jake Johnson
      • African American Voiceovers
        • African American Female Voiceovers
        • Black Female Voiceovers
      • Bilingual Voiceover In English and Spanish For Politicals
        • Hispanic Bilingual Female Voiceovers
    • Voiceovers For Democrats And Progressives
      • Diverse Gender Voiceover
      • Political Voiceover Recording From Home Studios
      • Diverse Political Voiceovers
        • Spanish Voiceover For Politicals
        • Bilingual Voiceovers For Political Spots
      • Hire A Voiceover Artist Today
      • Political Voiceover Actors
      • Voiceover Recording For Political Spots
      • Voice Actors For Political Spots
      • How Political VOs Add To Campaigns
      • Hire A Voiceover Artist To Record Today
      • Political Voiceover Artist
      • Voiceover Artist For A Political Spot
    • Types of Ads & Platforms
      • Types of Political Ads
      • Television
      • Radio
      • Satellite Radio
      • Web/Internet Pre-Roll Videos
      • Internet Radio
      • Podcasts
      • Telephone Robocalls
      • YouTube and Hulu
      • Facebook
      • Google
      • Instagram
      • Snapchat
      • TikTok Ads Voiceover
      • Pluto TV and Sling TV
      • OTT and Addressable TV
      • Other Options To Place Ads
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