Ad Platforms - Television (Network and Cable)
Television commercials — the classic, quintessential standby of political advertising. Despite the trend of cord cutting, and the rise of streaming services, television commercials are still the best route to get your political ad into as many households as possible.
As of 2018, 78% of American households had cable or satellite TV, totaling 93.5 million homes. However, the broadcast networks still average 28.5 million views in prime time. And while viewership numbers for live television are dropping, especially in the 18-34 demographic, they remain strong in the 55+ demographic — in fact, in 2018, 59% of live television viewers were over the age of 55.
In addition to prime time comedy and drama shows, you’ll still find the very popular genre of broadcast news on network and cable channels. And let’s not forget about sports — news and sports are still “appointment” television and pull strong viewership numbers in target demographics.
At the end of the day, television commercials still gives you an excellent opportunity to make an impact on voters who are statistically the most likely to turn out.
By combining images that are meaningful to your campaign with a powerful voiceover performance, you can cut through the noise and speak directly to your target voter.