Ad Platforms - Radio (Terrestrial & Traditional)
Radio commercials, including those aired on AM, FM and internet broadcasts of local stations, are still the medium that reaches the most Americans every month. 93% of the U.S. population listens to over the air radio, with 243 million people listening each month.
And, according to NewsGeneration.com, radio has a much higher penetration in key Democratic demographics — reaching, on average, 97% of Hispanic and 93% of African American listeners each week.
Radio’s use of strict content formats, along with the media market advertising system, allows you to target the listeners you most want to hear your message. Unlike television, there are no DVRs for the radio, so no skipping ads, and unlike satellite radio, it’s completely “free” for listeners — meaning there’s no barrier to your audience, giving you the best chance of reaching the widest net of voters.
All told, radio commercials are still one of the most effective ways to reach and inspire your likely constituents.