The Voice of Americana
Visit Rick’s full Profile: www.bluewavevoiceover.com/voices/rick-lance
Personal Voiceover Website: Rick Lance Studio – www.ricklancestudio.com
Types of Voiceover Projects: Rick regularly works in Commercial, Narration, Promo, Politicals, Explainer Videos, Corporate Projects, and more!
Meet Rick Lance, known as “The Voice of Americana.” He’s got that country, rural sound that is grounded, earthy, warm and sounds like music to your ears. If your clients have asked to you to hire Sam Elliott, and you know that he’s out of your price range, check out Rick Lance – he’s as authentic as it gets – recording from a ranch in Tennessee. We know that rural and southern states like Kentucky, Tennessee, West Virginia and more are in play this year as battleground states. Rick is a voice that you can trust to get your message across to these residents naturally and authentically.
Tell us a little about your broadcast-quality home studio. Where is it? What kind of equipment do you have? What do you like about it?
Studio is located on my 6 acre horse ranch near Nashville, TN. It’s a free standing , all brick, 1000 sq ft building in my back yard about 60 ft from my house. It’s houses my recording room, office/editing desk, lounge, storage space, etc. It’s also a guest house and man cave! Studio equipped with variety of mics… most used is Neumann TLM 103, with Focusrite Preamps, Mackie board, various hardware and software on Apple Mac Probook and desktop computers. All within a highly, sound treated/insulated area. Can hook up with clients via Source Connect, ipDTL, Telos digital phone patch, Skype, Zoom or Two-Tin-Cans-and-a String. Best thing… I can watch my horses grazing in my back pastures through a large picture window on one end of the building!
What’s one thing that most people don’t know about you?
I ran a Commercial Photo Studio specializing in advertising work in Nashville for almost 20 years. Using my 1500 sq ft space for shooting, actors workshops and filming, songwriting/music pursuits and small recording room. Came to Nashville originally for the music biz.
How did you get into voiceover work?
Right place, right time in a demo session (singing) in 1993 and was asked to voice a :30 TV spot for a beef restaurant. Before I really even knew what a voice over was.
Do you remember what your first voiceover spot was?
Beef restaurant chain in the South… Tony Roma’s.
Do you remember the first political voiceover spot that you did?
Probably for down ballot candidates in Ohio recorded in another studio around 2007.
What has been your favorite voiceover project to date – political or otherwise?
The one that paid the most… just being honest!
Why do you think voiceover will be an important part of political advertising in the 2020 election?
Absolutely! This country is in the most bizarre, undemocratic, unAmerican, absurdly misdirected state I have ever seen since I began voting at 18 years of age. I am a US Navy vet. I did not serve my country to be dictated to by the likes of Donald Trump and his enablers. We need our Democracy back. We are dangerously close to an authoritarian government. With too much power vested in the hands of one man who believes he has absolute power of the people on the USA. Now, thank to the COVID outbreak, people are more glued to TV, radio and social media than before. Let’s take advantage of a built in audience!
What issues would you like to see at the center of the Democratic platform for this year’s election?
Ensuring Trump is NOT re-elected. COVID19 and healthcare, world wide standing and relations, our economy (jobs), getting America back on track with real leadership from Washington.
What is your biggest voiceover pet peeve?
Reading scripts that are not written by professionals.
If you could tell political voiceover clients one thing that would help you do your job better, or help them get what they want faster – what would that one thing be?
Make sure your script is written well with proper grammar, cues, upper and lower case, realistically timed.
What advice do you have to aspiring voiceover talents that want to work in the political arena?
Learn from what you see and hear on radio, TV, web. Take direction well in live sessions. Be prepared for this work to come rapidly, ever changing with revisions, while working with people under pressure to get their word out at a highly competitive time.
What hobbies do you have outside of your voiceover work?
Horsemanship, working out routinely, working outside, target shooting.