Rick has been a voiceover talent for over 25 years. His background and successes in music, commercial photography, acting (theatre & on-camera) and as a US Navy veteran have all contributed to his earthy, mature sound. Known as The Voice of Americana because of his deep, warm, rich all-American tone, his love of the outdoors and basically living out his VO life in real time, he created his own brand of voiceover. Serving the basic industries that keep America moving. Such as Agriculture, Construction & Manufacturing, Energy Production, Trucking, Tourism and Entertainment, Health Care, Hometown Banking and Finance, Outdoor Sports (hunters & shooters) and more.
Performing his very first voiceover for a Beef & Prime Rib specialty restaurant, he was really just at the right place at the right time. While singing a country music demo in a Nashville studio. But still he was not taking the idea of a voiceover / voice acting career too seriously at first. Rick was all wrapped up in trying to become a country music singing star! He had two #1 records in the secondary radio market from his first full length CD, Dark Horses, released in 1999. He also won first place in the Country/Bluegrass category of the First Annual Independent Music Awards of 2001. (See Wikipedia)
His Rick Lance Studio name became an umbrella for his music, his acting and voiceover work, and his 18 year-long commercial photography business in Nashville. Eventually burning out from the pressures of a serious music career , he learned to use his voice in an even more impressive, satisfying way as a Voice Talent. Rick has no regrets, though. He says that all that experience behind him comes together behind the microphone to produce a worldly, rich and gritty “been there, done that” confident kind of sound.
One of Rick’s greatest passions outside of his voiceover talent work is horses. Giving him creative inspiration and allowing him to literally live out his voice acting life on his 6 acre horse ranch (and studio) near Nashville, Tennessee. He says he’s a horseman, an outdoorsman and a weekend cowboy.
His client list includes John Deere, Harley Davidson, NASCAR, Cabela’s, Bayer-Monsanto, US Army, Smith & Wesson Firearms, Championship Bull Riding, Houston Rodeo, United Way, State of Tennessee, State of Oklahoma, Mohawk Industries and many more. He’s currently the voice of Country Boys Outdoors (Outdoor Channel & Sportsman Channel), GlowShift Automotive Gauges, Life Care Centers of America, Houston Livestock Show a & Rodeo, Cabela’s phone voice, Freschfield Corporation (green energy) and several hometown banks and manufacturing corporations across America.