Immigrant Heritage Month is an opportunity to acknowledge the contributions and impact of the diverse immigrant community in the United States on our society, economy, and culture. According to a Pew Research Report, more than 23 million immigrants in the United States were eligible to vote in the 2020 elections, representing a large and diverse voter base that continues to grow each year. In addition, a report from the National Partnership for New Americans noted that there are more than 5 million naturalized citizens–many of whom became naturalized in response to Trump’s anti-immigrant rhetoric–representing African, Latin American, Caribbean, Asian, and Pacific Islander countries.
It is critical to reach and connect with this voter base, who play an important role in shaping the local, state, and national political landscape, through all media channels including radio and television. In order to reach and connect with the growing voter base of immigrants and naturalized citizens, campaigns should reflect the diversity of this community. Working with a diverse roster of talent like the voiceover artists at Blue Wave Voiceover to reflect the diversity of target audiences can increase the impact and efficacy of campaign messaging. Voiceover artists who can accurately embody different dialects, accents, and languages offer an opportunity to amplify the voices of the very audiences a campaign is looking to reach. Involving professional voiceover artists gives credibility to campaigns by bringing cultural insights, authenticity, and genuine representation.
By incorporating the appropriate intonation, tone, and emotion, professional voiceover actors add authenticity and build trust with target audiences. They can communicate the complexities, struggles, and triumphs of the immigrant community to create an emotional connection and invite empathy and understanding. Hearing authentic voices that reflect their own experiences can help immigrant communities feel seen, heard, and validated, leading to greater engagement during election season. Professional voiceover artists can evoke emotions and connect audiences to the struggles, dreams, and triumphs of the immigrant community, creating an emotional connection that can inspire people to take action, especially on behalf of policy issues that impact the immigrant community.
Immigrant Heritage Month is an opportunity to celebrate and acknowledge the vibrant cultural heritage and contributions of immigrants to the United States. It’s also a time to acknowledge the increasing political engagement of the immigrant community and the impact that voiceovers have in amplifying their voices and keeping them informed during the campaign and election season.