Here’s an excerpt from the blog article, but you can read the whole thing on ProductionHub here!
The 2020 election cycle has seen record ad spending as candidates vie for the attention of voters who have spent the last six months home consuming content on every device imaginable. But even before the COVID-19 pandemic began, the Democratic primary was the most expensive in history, with $1 billion in campaign media spend.
Is all that political ad money being well spent? Only if it reaches the ever-changing American electorate. If candidates want to appeal to a diverse group of voters, they need to use authentic voiceovers in their ads. That’s why we launched Blue Wave Voiceover in January, a collective of Democratic and progressive voiceover talents who look and sound like America in 2020. And, why we joined ProductionHub – to meet other professionals in the political media production chain.
We are diverse, full-time voiceover artists working from state-of-the-art home recording studios, with microphones from brands like Sennheiser and Neumann and sound isolation booths like the StudioBricks One and OnePlus, and Whisper Rooms. Every day we connect to studios and production facilities around the world using remote connectivity options like SourceConnect, ISDN, ipDTL, Zoom, Google Meet, Teams, or a good, ol’ fashioned analog phone patch.
Because the political advertising and news cycle moves so quickly, we made broadcast-quality home studios a requirement. We’re ready to turn spots around at a moment’s notice. It’s not uncommon to get a request at the end of the day on Friday so it can traffic over the weekend. It made us unbelievably well-positioned to continue working uninterrupted through the COVID-19 pandemic. We’ve always known that acting isn’t a 9-5 job.
Thanks again to ProductionHub for featuring us on their blog!