Ad Platforms - OTT and Addressable TV
Non-traditional streaming TV is increasingly one of the best strategies for reaching potential voters with targeted marketing. OTT, or “over-the-top,” refers to the delivery of video content that comes via the internet, versus traditionally delivered broadcast mediums like cable, or via traditional broadcast signals. OTT can be accessed via apps or devices that are connected to the internet to bring content to the screen. Advertisers can choose the OTT streaming service that best addresses the target demographics they’re hoping to reach… which is especially great, because each OTT offering has different opportunities to reach different audiences.
Addressable TV, another form of non-traditional streaming TV, is a way to get targeted advertising in front of specific consumers on their digital TV devices. These curated and personalized ads can be delivered to a viewer in real time based on household composition data, available via cluster or aggregated data sets. Addressable advertising can be accessed through programming distributors like cable and satellite providers, as well as through traditional video on demand (VOD) delivery services.