Ad Platforms - Pluto TV and Sling TV
Pluto TV is a streaming TV service with 15 million active users that is entirely free and ad-supported. Pluto TV is available across many platforms, including SmartTVs, PCs, video game consoles, and mobile apps… and is very popular with the younger generations of “cord cutters.”
Pluto TV offers specialized channels, some that only play the same content on a loop — such as James Bond movies, or all Antiques Roadshow, all the time — and other channels that fit a more traditional format.
Traditional advertisements on Pluto TV are played during short commercial breaks during the programming, and appear like regular broadcast commercials with imagery or animation, music and voiceover. On Pluto TV, you can geo-target ads based on user location.
The very nature of streaming services, like Pluto TV and Sling TV, means there are fewer ads to compete with than on traditional network or cable TV. Therefore, your ad tends to run multiple times, which means it’ll be viewed more often and is more likely to stick in your potential voter’s mind.
Similarly, Sling TV is an internet-only television service intended as an internet-only option for “cord cutters.”
Sling TV offers channels that are normally only available through traditional cable or satellite TV providers. There are currently 2.4 million Sling TV users, making it the largest live streaming TV provider in the country.
Ads on Sling TV are typically inserted into programs in the spaces created naturally by the commercial breaks on the live TV broadcast. With traditional cable and satellite subscriptions declining year over year, advertising your Democratic candidate on Sling TV can be a way to reach those that have moved entirely to internet television.
If you’d like to learn more about advertising on Pluto TV, you can visit: https://corporate.pluto.tv/partner. To view the advertising opportunities that are available on Sling TV, visit: https://how-to-advertise-on-sling-tv.com.