Are you a Program Director looking for the perfect radio imaging voice over talent for your radio station? Or perhaps your casino needs a radio imaging voice talent to advertise upcoming events? Blue Wave Voiceover’s talent has a diverse range of professional radio imaging voices that can fit your needs.
Radio Imaging is like the McDonald’s golden arches, the Starbucks mermaid, the NBC peacock, the Amazon smile, the Nike swoosh, the smiling red-headed girl of Wendy’s…They’re visual logos that convey a company’s brand to the consumer. Do you expect a black-tie sit-down dinner when you look at the Chick-Fil-A logo? What kind of jewelry would you hope to see when you open a box with the Cartier logo on it?
Radio imaging operates the same but instead of a visual design you hear the brand via a vocal imprint. Or as our voice talent Issa Lopez says, “It’s a billboard for a brand.” A radio imaging voice over actor gives your business a personality. When you’re driving along a highway while flipping through stations and hear a velvety voice say “Smooth Jazz 101.7”, do you want to stop and listen to the next song? Or maybe the snarky Alternative Rock voice fits more your edgy style?
With the variety of music stations at people’s fingertips, hire a Radio Imaging voice to represent your distinctive brand and be the billboard everyone can see.
Radio Imaging isn’t only for the Radio
Radio imaging isn’t just for radio stations that you flip through during your commute. It can show up in other ways that answer the questions: How can a brand’s image extend to advertising and connect more with an audience? What’s another way a consumer audience can connect with a business?
While shopping at a department store you might hear overhead, “Head on over to the kitchen department to save 50% on appliances like refrigerators, toaster ovens, and blenders! Act fast. Sale ends tomorrow.” A radio imaging voice can alert customers to in-store sales, upcoming concerts, or delicious dining you can’t miss at the casino. It’s about creating an environment where people are excited to be there. Many retail stores like gas stations, grocery stores, and even casinos, have their own private radio stations so they need a radio imaging voice.
As more people consume music and other entertainment through digital platforms, radio imaging is often used for podcasts to tease an upcoming episode or in other online radio channels like apps.
How can a Radio Imaging Voice Talent Help Your Business?
A great radio imaging campaign is all about connection. A radio imaging voice over talent is the hand that invites the audience in to learn more. A voice actor can provide a consistent and personal tone that brings people back every time. For radio stations, listeners develop relationships with their favorite DJs and a radio imaging voice becomes another familiar voice that they can instantly recognize.
Hiring a radio imaging voice actor for the first time?
There are a few elements that will make your campaign a success. When you hire a radio imaging voice actor, keep this in mind:
Target Audience + Authenticity = Great Experience
First, know your target audience. What’s their personality and what do they value about your business?
Then, hire a radio imaging voice actor who authentically conveys your brand and connects to your target audience. Do you need a voice that is funny, witty, sarcastic, salt of the earth, personable, or electric? The voice actor should have their own personality to make an authentic connection with your audience.
Finally, these elements can lead to a great experience not just for your audience but also for your working relationship with a voice talent. Talented Blue Wave Voiceover actors like Maria Pendolino and Issa Lopez know how hard teams work behind the scenes to make their businesses successful. Maria enjoys voicing concerts and promotions for excited listeners and collaborating with stations where she can really use her diverse acting skills. Long time radio imaging voice actor Issa Lopez is just as passionate about the success of a radio station as the program directors with whom she has long working relationships. People can hear their passions behind the mic and want to continue working with professional and reliable radio imaging voice talents like Issa and Maria.
Find and Hire your next Radio Imaging Voice Actor!
Radio imaging genres range from Contemporary Hit Radio or CHR, to rock, country, talk radio, Spanish, hip-hop, or classical, and each one requires a specific voice and personality. Let us help you find your next professional radio imaging voice at Blue Wave Voiceover! Feel free to e-mail casting@bluewavevoiceover.com and we’ll be happy to give you free, no obligation auditions of your script to choose from. We can’t wait to hear from you!