Welcome to the Ad Platforms hub for Blue Wave Voiceover.
If there’s anything we can be sure of right now, it’s that the media ecosystem is shifting and evolving faster than ever before. It seems like every week there is a new app available for download (and advertising), there is news about advertisers choosing to play or not play in the political commercials space (hello Twitter, Spotify and Google) and marketers of all stripes and colors must be constantly innovating to stay above the fray. As freelance political voiceover talents, we’re trying to do the same in the marketplace.
If you hover over the Ad Platforms menu button above, you’ll see that we’ve identified several key advertising platforms that we feel are relevant for a Democratic political buyer today. We’ve summarized key thoughts about each platform, and we’ve got some pros & cons for each, as well as links to check out the advertising options for these platforms. It’s amazing to think that only 10-15 years ago, this list really would have consisted of television and radio. There’s more content out there than ever before. Which means, there are more unique places to meet content consumers — and voters — where they are at.
The diversity in advertising platforms gives us targeting abilities that the marketers of yesteryear would not have thought possible. You don’t have to blanket an entire nation. An entire state. Even an entire metropolitan area. You can slice and dice demographics every which way to try to get your message in front of the right person at the right time in the right place. Whether that’s with a strong voiceover on a Pandora or Spotify ad, a pre-roll video with witty animation and voices or something traditional on network, cable, OTT or addressable TV.
Not every platform is created equal, however, and that’s an important distinction. An ad that could result in superstar conversions on Instagram, might underperform wildly on Facebook. Marketers, advertisers and communications consultants have all discovered that you can just create one video with some stock imagery and freelance voiceover talent and try to traffic it on every platform. There are nuances to the different advertising spaces. Unique languages that the platform and its users have become accustomed to. Advertising in today’s media ecosystem requires a high level of curation and bespoke creation. And let’s not forget regulatory bodies like the FTC are catching up as quickly as they can to regulate social media spaces, influencers and more in this disruptive environment.
And for political advertisers specifically? The landscape changes every day. We do our best to stay on top of news developments as it pertains to platforms choosing to ban, regulate or fully allow political campaign advertising — we watch trends as election season moves forward and candidate fields narrow, and we try to highlight best practices not only in voiceover, but script language and representation, since we’re committed to promoting projects that look and sound like America today.
But, explore the different ad platforms that we’ve highlighted, and if you come across a new or burgeoning platform that you think we should discuss and review, please let us know by sending us an email at: firstname.lastname@example.org or submitting the form on our Contact Page. We welcome your suggestions and corrections as the cycle moves forward through 2020.
If there’s one thing we can all truly rely on, it’s change.