Do you need a Bilingual Voice Over Talent?
According to the World Economic Forum, about 70 million people speak a language other than English at home in the United States. Spanish is the second most spoken language and then Cantonese, Mandarin, Tagalog, and Arabic are the most common non-English languages in the country.
There are a few key benefits to hiring a bilingual voice talent for your political ad or commercial. It’s a strategic investment that helps an audience connect authentically with a speaker. No matter what genre you may be producing whether it’s corporate videos, political ad campaigns, e-learning, radio imaging, or explainer videos, a bilingual voice talent broadens your message’s reach and makes it more inclusive. If you have a corporate or e-learning video that needs a bilingual voice over narrator, hiring a professional voice over talent from a collective like Blue Wave Voiceover can be the most efficient and authentic way to connect with listeners.
There are numerous advantages when hiring a bilingual voice-over talent. Here are five key benefits:
Bilingual Voice Over Talent Broadens Audience Reach
A bilingual talent can seamlessly switch between languages, making your content accessible to a wider demographic. When a listener hears a message in their native language, it becomes more relatable and powerful. A voice over talent’s ability to speak a second language opens more opportunities for strategic audience targeting.
For political campaigns, this inclusivity can appeal to diverse voter bases who, for example, speak Spanish or Arabic. For commercials, corporate videos, or e-learning, it can connect with both native and non-native speakers of a second language. If an international company needs a corporate training video for employees in another language, hiring a voice over talent to narrate can make a new employee feel welcomed and included.
Bilingual Voice Over Talent Brings Cultural Relevance and Authenticity
Native bilingual voice over talents understand cultural nuances in both languages. This ensures that a message resonates authentically with each audience. Bringing in a native speaker avoids mistranslations or cultural faux pas that might alienate potential voters, customers, or learners. Authentic representation truly matters today.
Bilingual Voice Over Talent Can Save Money and Time
Hiring a single bilingual voice over actor can eliminate the need for multiple talents thus reducing production costs. It also speeds up the recording process, as the same talent can handle multiple language versions in one session. Corporate video can also save companies time and money without needing to hire an in-person translator. Blue Wave Voiceover’s professional talent have broadcast-quality home studios and can often turn around a project in 24-48 hours depending on the scope.
Bilingual Voice Over Talent Enhances Credibility and Engagement
Hearing a message in one’s native language builds trust and emotional connection. In political campaigns it can encourage participation in democratic processes that may not have been possible if spoken only in English. In commercials, a brand can be more accessible and relatable for a consumer if it’s in another language. A brand’s reach expands into more communities when people feel heard and need a solution to a problem.
For e-learning, bilingual narration improves comprehension and engagement for learners who might be more comfortable switching between languages. In a genre like animation or dubbing, authentic foreign language voice actors enhance the storytelling and improve the viewing experience for an audience.
Flexibility in Messaging and Marketing
A bilingual voiceover talent can adapt the tone, style, and delivery to match the expectations of different linguistic and cultural audiences. Being flexible is invaluable in creating targeted and effective political ads or commercials. E-learning videos can perform well across different markets too.
Some of the most widely spoken languages in the U.S. can benefit from targeted messaging. For example, there are about 3.5 million Cantonese and Mandarin speakers. Tagalog has over 1.5 million speakers while Arabic has over 1.2 million with the biggest populations in Michigan and Tennessee. And the biggest non-English spoken language, Spanish, keeps growing in the United States. We have the 4th largest population of native Spanish speakers according to a report from Instituto Cervantes. They predict the US will become the world’s second largest Spanish speaking country in a few decades!
Hiring a Bilingual Voice Over Talent
Hiring a bilingual voice talent brings authenticity to your brand’s message. It’s an impactful way for your audience to connect with your message. Blue Wave Voiceover’s roster includes bilingual talent in Mandarin; Thai; Punjabi, Hindi, or Urdu; and Brazilian Portuguese and Spanish including various regional accents. By hiring a bilingual voice talent, this strategic investment enhances communication, amplifies reach, and fosters genuine connections with diverse audiences.