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AI vs. Human Voiceover

April 19, 2023 by Maria Pendolino

The use of AI isn’t new for any of us. Artificial Intelligence, or “AI” is used in voice recognition systems like Siri and Alexa and powers recommendation engines for Netflix, YouTube, and TikTok to suggest content we might like. Latest news about ChatGPT showcases how AI technology is being used to generate everything from to-do lists, travel itineraries, code and emails to messages on dating apps. On the other side, there’s AI Suit Up: an AI-powered photography that promise high quality professional headshots without needing to physically step foot in a photography studio. Therefore, it’s no surprise that AI has been used to generate text to speech voiceovers with the promise of human-like emotion. Let’s chat about AI vs. Human Voiceover. 

AI voiceover generators promise quick, scalable options that can deliver the nuances of a human voice. But, many of these AI voiceover engines may not capture the depth and emotion to meaningfully connect with audiences. And with the barrage of messages folks receive today, the general public is getting VERY good at recognizing when a voice is not authentic. Just think about how you behave when you scream “REPRESENTATIVE” at your financial institution’s helpful phone system!

AI Voiceover Generators vs. Authentic Human Voiceover Actors

Working with a professional voiceover actor means working with someone who is dedicated to their craft and will work with you to deliver just the right tone and emotion to convey your message. This allows your message to resonate with audiences you’re looking to reach. You won’t need to listen for the emotion or wonder if the file sounds “human enough” especially when speaking about sensitive topics or messages that require a high level of care and nuance. The talent at Blue Wave Voiceover genuinely wants to get the right take and right delivery to help support your cause. We do this work because we want to voice content to elevate campaigns, organizations, and candidates that we actually care about!

You’ll have someone you can provide direction and feedback to so that you achieve exactly what you need in your audio–something that AI can’t offer due to its unpredictability and inconsistency.

Why Should You Use Professional Voiceover Actors Over AI Voiceover Generators? 

When working with AI voice over software, it’s hard to answer the question of who you’re working with, but you’ll know exactly who you’re working with when you hire one of the talents who are a part of Blue Wave Voiceover. If you’re looking for a particular voice to reach a particular audience, you’re sure to find that voice represented at among our roster. Our collective of voiceover actors mirror the diversity of America today so that the audiences you’re trying to reach hear themselves authentically reflected in your message.

Blue Wave Voiceover offers a variety of genuine authentic voices that are real and reflect diversity in ethnicity, gender, and age. We know that the modern media buyer would need diversity in ages (Millennials, Gen X-ers, Baby Boomers/Seniors), multicultural voices (including Asian-American and Pacific Islander, African American, and Hispanic bilingual voices), and gender (including male, female, transgender and gender nonconforming).

Cheap Software Can Ruin A Spot

If you’re spending a chunk of change on your media buy, as well as the firm you hired to execute your digital strategy – don’t opt for cheap artificial voice software instead of an authentic human performer, just to save a few bucks. Our voiceover actors offer fair and flexible budgets – we understand that a spot that is only running in Montana won’t command the same rate as a spot running in the New York tri-state region. We work hard to make sure all of our clients and customers across the world can afford to utilize authentic, diverse, professional voiceover artists for their creative. You might think you’re saving a quick buck by utilizing an AI voice generating engine. AI is great at a lot of things when it comes to saving time or aggregating data – but it can’t truly bring the emotion of America to life with all of the inflection, nuance, and importance that your content deserves.

So, why waste the money on a software engine you probably can’t take to air? Chances are? You’ll listen to the final product and realize there IS value in human creativity and you’ll want to hire a professional actor to bring your copy to life in a way a piece of software never can.

Work With A Trained Professional Voiceover Performer

When you work with a dedicated and trained voiceover actor, such as the professionals from Blue Wave Voiceover, you’re working with someone–an actual person–who is dedicated to serving and supporting your cause and mission. The full-time political voiceover actors on our roster are committed to supporting mission-driven groups, non-profit organizations, and Democratic and progressive candidates for office because they believe in ushering a Blue Wave each election season.

Filed Under: Media Production, Representation, Blog, Meet The Talent

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