Are you trying to connect your brand with youthful Millennial and Gen Z audiences? Then use a Millennial or Gen Z Voiceover Talent that speaks their language!
Building trust with this coveted demographic is key, and working with a professional Millennial & Gen Z voiceover artist who understands these generations will go a long way!
Millennials (defined as anyone born between 1981 and 1996) continue to make up the majority of the US population; a 2019 Pew report noted that Millennials have surpassed Baby Boomers are the largest living adult generation in the United States. Gen Z (defined as anyone born mid-to-late 90’s and early 2010’s) now make up 20.35% of the population and is the most racially diverse generation. Engaging the younger generations is more critical than ever, and to reach these audiences, you’ll need voice talent who reflects these audiences.
Developing content that resonates with these audiences – including explainer videos, radio spots, podcast advertisements, animation, and more – requires understanding what is important to them and what resonates with them.
For Millennials and Gen Z, social issues are important, and they are consciously aware of companies and brands that are (and aren’t!) taking steps towards making a positive impact. According to this Forbes article, “at least 1 in 5 of those surveyed by Deloitte say they feel personally discriminated against all of the time or frequently because of an aspect of their backgrounds, such as race or gender identification.” Incorporating diverse Millennial & Gen Z voices will be a critical element in reaching these younger audiences.
Conveying a tone and approach that is authentic is another important factor in reaching Millennials and Gen Z.
Connect through a casual, conversational approach (as opposed to a formal, lecture-type approach) to engage Millennials and Gen Z audiences. Consider writing a script that invites them into the conversation over telling them what they need to do or why your company or brand is awesome.
Not all ad types and platforms will resonate with this audience, either. Consider delivering your content through ads on streaming services and podcasts or newer social media platforms such as TikTok. You’ll want to go where your audience spends the most time!
Meet the youthful Millennial and Gen Z voiceover artists here at Blue Wave Voiceover:
If you’re looking for a Gen Z or Millennial read that will resonate with young adults, we’ve got you covered. Browse the roster of talent from Blue Wave Voiceover to explore the various options. We know you’ll find just the right Millennial & Gen Z voice to take your project to the next level! If you’d like to have all of the young adult-sounding voices audition your script, simply e-mail us at firstname.lastname@example.org and we’ll get back to you right away with free, no-obligation samples to listen to.