Voiceover for Singing & Jingles

Jingles

In advertising, brands seek innovative ways to stand out and capture attention.

Jingles serve as attention-grabbing strategies, creating a unique and memorable experience for the audience – after all, research in neuromarketing shows that emotional engagement significantly influences consumer behavior. When a brand associates itself with a jingle that triggers positive emotions, it creates a powerful connection with the target audience to build brand loyalty.

Memorable Jingles

Witty one-liners capture attention momentarily, but strategic jingles leave a lasting impression. Successful jingles become catchy tunes, boosting brand recall and generating emotional connections tied to nostalgia.

Successful jingles become catchy tunes that people find themselves humming or singing along to – think Kit Kat’s “Give Me a Break” or State Farm’s “Like a Good Neighbor” or the Toys ‘R’ Us throwback “I Don’t Want to Grow Up” – chances are, you’ve already started singing these! A great jingle that becomes a mnemonic device can boost brand recall and generate an emotional connection with the audience. By leveraging music through jingles, brands can evoke emotions and tell a compelling story or communicate a brand’s offering.

Hitting the Right Note

Incorporating repetition in jingles is an effective way to help audiences remember your brand, but there is a delicate balance to strike in using enough repetition to be memorable and using too much repetition so that it becomes annoying. Think about the Kars4Kids and Empire Today jingles – the repetition in these jingles make it so that it’s easy to recall key information like the brand’s phone number.

Talent Who Can Do More than Hum a Tune

Collaborate with a professional voiceover talent who can sign and take written lyrics and a melody on paper to the next level. Because some have acting training plus musical or singing training (including professional singing training with specialized vocal techniques and pitch control), these voiceover artists become more than just a nice voice to listen to – they become a part of building your brand personality and presence for the target audience. The professionals at Blue Wave Voiceovers are versatile collaborators and work closely with clients to understand the vision of the brand and contribute their voiceover and singing expertise to bring the words and music on paper to life.

While jingles once dominated only the radio waves, now it’s expected that successful jingles should be able to work across multiple channels, including television, radio, streaming services, and social media. Professional voiceovers consider all of the different ways an audience might hear or interact with the jingle – especially keeping in mind shorter attention spans – and ensure that the audio works well with any potential brand elements.

Singing to a Wider Audience

In addition to various mediums, brands should consider reaching diverse audiences through multiple languages and genres. Professional voice actors like the roster of talent at Blue Wave Voiceover who can speak – and sing – in multiple languages and reflect a variety of genres (folk, rock, pop, soul) can help brands reach new audiences, offering a unique competitive edge.

The talent required for creating and recording jingles not only requires professional voice actor experience, but also musical training, vocal expertise, and the ability to craft messages and tell a story through song. As brands continue to look for creative and innovative ways to stand out from the competition, voiceover artists with the skills to bring music to messages like the roster of talent at Blue Wave Voiceover will play a critical role in the future of advertising. Who knows, we might just be randomly humming or singing one of your jingles in ten years!