Thinking of Hiring a Mature Voice Over Talent?
Mature adults over the age of 65 are living longer and it makes them the fastest growing group in the United States. By 2050, the population will grow by 50%. According to the National Council on Aging, currently about 25% are from racially diverse and ethnic minority communities. This number is expected to grow in the coming decades.
For political campaigns who target this important demographic, they understand that the older people are, the more likely they vote. They consistently turn out at the polls and it makes them a reliable voting group in elections as confirmed by the Pew Foundation. Some of the key issues facing this population continue to be affordable housing and healthcare.
Sometimes you need to hire a mature voice over talent that has the gravitas, authority, or wisdom to reach your audience. If you’re looking to hire a mature voice over talent for a commercial, corporate narration, or political campaign, our Mature Adult Voice Talents have the experience and reliability you need for your next project. Their professionalism and ability to provide quick turnarounds make them a great choice to give voice to your project!
Mature Voices are Savvy Entertainment & Social Media Consumers
Who constitutes 43% of the TV watching audience? The 50+ age group! Don’t feel bad about sitting on your couch all day while binging your favorite show. This mature age group watches three times as much TV as the younger generations although it’s mostly cable news.
TV is not the only source of entertainment and information that this group engages with. Youtube followed by Facebook are the most popular social media platforms among the 65+ adults. According to the Pew Research Foundation, more women use Facebook while more men use Youtube. Over the years, they have adopted new technologies faster. No longer are just the grandkids owning a tablet or buying a smartphone because their grandparents and older members of their family are doing it too. Still, technology can be intimidating for older generations which can inhibit them from further exploring its capabilities. According to AARP, regardless of the challenges, they continuously spend more money on tech devices which they primarily use to stay connected with loved ones. When social isolation can really affect aging adults, technology can be a useful tool.
Mature Voices are Wiser and Hipper not just Older
Social media has bridged a gap between older celebrities and younger generations. Celebrities like Dionne Warwick, Betty Davis, and Judy Dench have all wielded its power using humor to connect with younger fans. It’s become so effective that it’s a growing trend as “Grandfluencers”. Retirees and the elderly are using platforms like TikTok to provide advice, reassurance, fashion tips, travel ideas, or just wacky entertainment at their retirement home. With hundreds of thousands to millions of followers, these accounts are changing what people think of as “old”.
Are you ready to hire a Mature Voice Over Actor for your next project?
Are you looking for a professional voice over actor that sounds like Sam Elliott or Morgan Freeman? Or maybe someone who can speak to the heartland and give a warm tone that conveys empathy for healthcare matters? Or perhaps a Spanish speaking voice talent who represents the growing diversity of older Americans?
Our Mature Voice Over actors have broadcast quality home studios and the experience to handle a wide range of projects. If you have a project, don’t be afraid to reach out directly to one of our talents or ask us for auditions. Blue Wave Voice Over’s diverse talent roster can provide quick turnarounds with the quality and professionalism you need to make your message really stand out. Check out our talent below to find the perfect voice for your next project!
Debbie Irwin
Rick Lance
Brian Amador
Tom Test
Rosi Amador
George Washington III
Kesha Monk
Christi Bowen
Aimee Gironimi
Elizabeth Saydah