Advertising

Hiring authentic human voice over connects your political message with people and can win big. At Blue Wave Voiceover, we have 2025 Reed Award winning voice over artists whose exceptional work has been recognized: Tom Test voiced the winning Toughest Radio Ad and Debbie Irwin won for Best Voice-Over Talent in a Radio or Podcast Ad for a Kamala Harris campaign. Danielle Famble won for Best Voice-Over Talent in a Go Vote Ad and Erikka J won for Best Voice-Over Talent in an Informational TV Ad.

These emotionally resonant, conversational political reads are performed by Blue Wave’s professional human voice over talent. Their experience in understanding how to masterfully convey a political ads message has gained them recognition in the industry. Their nominations and awards are a reminder of how human voiceover truly connects with an audience and wins. 

Consumers Distrust Inauthentic Ads

As AI evolves in industries like media, IAB reports that more than 60% of ad agencies are using generative AI in their advertising but Gen-Z consumers have more negative concerns about its use. Overall, 52% of consumers are uncertain about the use of AI in ads. MNTN also confirms that more than half of consumers are concerned about it. 

How can your message build trust with audiences?  

In some recent local campaigns, progressive candidates have been elected by more diverse, immigrant communities. If a candidate has a strong ethnic heritage but only speaks English, people can still feel represented. In other diverse communities where English is not the primary language, people can still feel heard if they feel like a candidate truly speaks for them. 

Whether a community speaks Mandarin or Spanish, political advertising in their native language is still a critical force that increases their reception to your message because it speaks directly to them. Check out our roster and hire your next bilingual Spanish speaking voice over artist or your next Asian American voice over actor. 

Authentic and diverse human voice over talent connects audiences across political ads, commercial spots, and  corporate narration amongst many other voice over genres. It builds trust when consumers continue to be uncertain about AI’s use in advertising. 

Top 3 Ways to Hire Voice Over Talent No Matter the Genre

1. Who is your audience or voter if you’re casting for a political ad? No matter the genre, what tone do you want to convey? Trustworthy and confident? Informational and intelligent? Do you want to hire a male, female, or non-binary? A youthful sound or more mature and wise? Do you need a Spanish speaking talent or is an accent like east coast or west coast important? Maybe a southern twang?
2. Once you know, visit our roster and listen to their demos. You’ll hear the tone, personality, or delivery you’re looking for. Once you find someone you like, you can reach out to them directly to get a quote. 
3. If you prefer a custom audition, send us a short script and we’ll send you their auditions – for free! Once you find someone you prefer, we’ll connect you so you can receive a quote directly from them. We want to make it easy to find the voiceover talent you need and we don’t charge a fee to use our concierge casting coordination service.

Keep Blue Wave Voiceover Top of Mind

Casting directors and agencies who want to lead with intention need trusted partners like Blue Wave Voiceover. If you’re looking for professional and diverse voice over talent who authentically represent groups like LGBTQIA+, Native and Indigenous, Black, Latinx, non-binary, or Asian, Blue Wave has the talent who can quickly deliver. Whether it’s a political ad, radio imaging, audiobook narration, commercial, or corporate narration – let your message be heard! Contact us today for more information, or better yet, check out our roster and hire your next voice over artist.

You may catch Multilingual Black Non-Binary Voice Actor André Santana narrating an award-winning audiobook in his professional New York City broadcast quality studio or, when he’s on a much needed break, world-building in Fortnite while eating his favorite Thai food. If you’re looking for a passionate voice talent whose keen sense of character creation and lived experience tells stories across queer, Black, and immigrant communities, then you’ve found André!

Originally from Brazil and raised in Seattle, André began college at only 16 years old in the Berkshires studying psychology and biosocial studies. Although dreams of becoming a professor eventually changed to a full time career in voice over, he hasn’t looked back. 

As an “older Gen-Z”, his warm and youthful tone truly connects with younger audiences. He’s been an Audie-winning narrator of Bury Your Gays by Chuck Tingle, Everyone Who Is Gone Is Here by Jonathan Blitzer, and Sito by Laurence Ralph. In addition to his skillful storytelling and an approachable tone, he can easily pivot to serious political spots warning voters about opposing candidates. His versatility also allows him to use Portuguese and conversational Spanish for multilingual work like e-learning, corporate narration, or commercials. 

If you’re looking for a professional award-winning Black, Latinx, and non-binary voice actor with heart and range who is ready to tell your story, André Santana is your next hire! To learn even more about André check out his Blue Wave page and his website.

• Tell us a little about your broadcast-quality home studio. Where is it? What kind of equipment do you have? What do you like about it?

I have my home studio in my room, and it’s a Studiobricks (which has been decked out in stickers and plastic plants). I use a Rode NT1, Scarlett Focusrite and a Presonus Channel Strip. I love that with the stickers, neon lights, all the trimmings, it feels like home for me! I’ve recorded hundreds of hours in there and love what I’ve made of it.

• What’s one thing that most people don’t know about you?

I was on the road to academia before I made my way to voiceover. I’ve written a lengthy thesis, was a Fullbright finalist, applied to graduate schools, and had visions of becoming a professor. But to be so real, I’m grateful that path wasn’t right for me. Every day doing voiceover brings me so much joy.

• How did you get into voiceover work?

Not only do I primarily work in audiobooks, but audiobooks were my entryway! I started on ACX then expanded with cartoons, commercials, and dubbing until I’d done a little bit of every genre.

• Do you remember the first voiceover job you ever did?

How could I forget! It was an audiobook called Evocatus, and I got to talk with the author, learn a southern accent, and had so much fun working on it. I did not enjoy editing the book, but that was a quickly learned lesson.

• What can you offer to a new client who’s working with you for the first time?

I think the biggest thing is patience and versatility! I completely understand when the unexpected happens, or more common yet, the project has to move by the seam of its pants and not everything is ironed out. I feel grounded in my experience in those situations and love being able to offer a variety of reads as we’re assessing what the spot is going to become.

• What has been your favorite voiceover project – political or otherwise – to date?

Honestly, I’m so blessed to primarily work in books because some of the projects I’ve narrated have been outright favorites of mine. A highly political novel, It’s Not The End of the World by Jonathan Parks-Ramage, is one of my latest favorites, exploring the lives of a rich Californian couple in 2044 as the world falls apart, and what our future might hold.

• What is your biggest voiceover pet peeve?

I’m a business-oriented person, so I’ll keep it real. I’ve run into a few clients who want me to overcharge, underdeliver, and then really want me to feel bad for not further discounting my services and offering things beyond the scope of my job. I love making recommendations when I’m not the right fit for something, and when a client treats me well, I want to treat them well, too! Nothing means more to me than my experience and boundaries being respected.

• If you could tell political voiceover clients one thing that would help you do your job better, or help them get what they want faster – what would that one thing be?

References can change everything! Sometimes I get directions from someone who might not share language with me around how they want the spot to sound or what they’d like me to adjust. Those kinds of descriptors can be challenging, especially on the fly in a live session. If you’ve heard something else, have a clip, a scratch, any kind of reference that can help us get there, then I can usually match it and bring us over the finish line.

• What advice do you have for talents who want to do political voiceover?

  

I will say that working along your values often feels empowering and important. I think it’s the whole spirit of Blue Wave! A candidate might come along with an enticing offer that is in opposition to what you want to achieve in the world, and if it doesn’t feel right, it’s okay to move on.

• What hobbies do you have outside of your voiceover work?

Lately, I’ve been getting into fiction writing, Polaroid photography, and the usual dose of video games. I am actively on the hunt for my next tattoo to add to the cartoon-based sleeve on my right arm, and the plant-based sleeve on my left.

• Any final thoughts?

I’ll leave you with a quote from a favorite show of mine, Steven Universe that got me through my senior thesis, first jobs out of college, and some of the hardest projects I’ve been on so far: If every porkchop were perfect, we wouldn’t have hot dogs!

Are you a Program Director looking for the perfect radio imaging voice over talent for your radio station? Or perhaps your casino needs a radio imaging voice talent to advertise upcoming events? Blue Wave Voiceover’s talent has a diverse range of professional radio imaging voices that can fit your needs.

Radio Imaging is like the McDonald’s golden arches, the Starbucks mermaid, the NBC peacock, the Amazon smile, the Nike swoosh, the smiling red-headed girl of Wendy’s…They’re visual logos that convey a company’s brand to the consumer. Do you expect a black-tie sit-down dinner when you look at the Chick-Fil-A logo? What kind of jewelry would you hope to see when you open a box with the Cartier logo on it? 

Radio imaging operates the same but instead of a visual design you hear the brand via a vocal imprint. Or as our voice talent Issa Lopez says, “It’s a billboard for a brand.” A radio imaging voice over actor gives your business a personality. When you’re driving along a highway while flipping through stations and hear a velvety voice say “Smooth Jazz 101.7”, do you want to stop and listen to the next song? Or maybe the snarky Alternative Rock voice fits more your edgy style? 

With the variety of music stations at people’s fingertips, hire a Radio Imaging voice to represent your distinctive brand and be the billboard everyone can see. 

Radio Imaging isn’t only for the Radio

Radio imaging isn’t just for radio stations that you flip through during your commute. It can show up in other ways that answer the questions: How can a brand’s image extend to advertising and connect more with an audience? What’s another way a consumer audience can connect with a business? 

While shopping at a department store you might hear overhead, “Head on over to the kitchen department to save 50% on appliances like refrigerators, toaster ovens, and blenders! Act fast. Sale ends tomorrow.”  A radio imaging voice can alert customers to in-store sales, upcoming concerts, or delicious dining you can’t miss at the casino. It’s about creating an environment where people are excited to be there. Many retail stores like gas stations, grocery stores, and even casinos, have their own private radio stations so they need a radio imaging voice.

As more people consume music and other entertainment through digital platforms, radio imaging is often used for podcasts to tease an upcoming episode or in other online radio channels like apps. 

How can a Radio Imaging Voice Talent Help Your Business?

A great radio imaging campaign is all about connection. A radio imaging voice over talent is the hand that invites the audience in to learn more. A voice actor can provide a consistent and personal tone that brings people back every time. For radio stations, listeners develop relationships with their favorite DJs and a radio imaging voice becomes another familiar voice that they can instantly recognize.

Hiring a radio imaging voice actor for the first time? 

There are a few elements that will make your campaign a success. When you hire a radio imaging voice actor, keep this in mind:

Target Audience + Authenticity = Great Experience

First, know your target audience. What’s their personality and what do they value about your business? 

Then, hire a radio imaging voice actor who authentically conveys your brand and connects to your target audience. Do you need a voice that is funny, witty, sarcastic, salt of the earth, personable, or electric? The voice actor should have their own personality to make an authentic connection with your audience. 

Finally, these elements can lead to a great experience not just for your audience but also for your working relationship with a voice talent. Talented Blue Wave Voiceover actors like Maria Pendolino and Issa Lopez  know how hard teams work behind the scenes to make their businesses successful. Maria enjoys voicing concerts and promotions for excited listeners and collaborating with stations where she can really use her diverse acting skills. Long time radio imaging voice actor Issa Lopez is just as passionate about the success of a radio station as the program directors with whom she has long working relationships. People can hear their passions behind the mic and want to continue working with professional and reliable radio imaging voice talents like Issa and Maria.

Find and Hire your next Radio Imaging Voice Actor!

Radio imaging genres range from Contemporary Hit Radio or CHR, to rock, country, talk radio, Spanish, hip-hop, or classical, and each one requires a specific voice and personality. Let us help you find your next professional radio imaging voice at Blue Wave Voiceover! Feel free to e-mail casting@bluewavevoiceover.com and we’ll be happy to give you free, no obligation auditions of your script to choose from. We can’t wait to hear from you!