Voiceover for Political Attack Ad

Tips for Creating Effective Voice Overs in Political Attack Ads for Progressive or Democratic Campaigns

1. 1. Choosing the ad’s tone: Is it hard-hitting, antagonistic, or showing concern about the opponent’s policy issues? What do you want the voter to feel and remember when the ad is over? 
   2. Choosing a professional voice over talent: What demographic are you appealing to – Asian, Black, LGBTQIA+? Does the voice over need to be in Spanish? If you’re looking to hire a female, male, young or mature voice, you may also need someone who has the skill needed to perform an audible emotional turn, contrasting their tone by offering the alternative candidate as a solution. It’s important to find a professional talent who has the experience you need to deliver this effectively. Many of Blue Wave Voiceover’s roster includes union and non-union, but always professional, talent. You can listen to their demos or request an audition.
   3. Writing an effective script that delivers impact: The narrative arc should begin with the problem and end with a solution that only this candidate can bring. Though not required, scripts are helpful during the casting process so you can hear a voice actor’s take on your script via a custom audition. 

What are the Costs Associated with Voice Over for Political Attack Ads?

Costs can depend on a few factors including the length of the spot, whether your ad is distributed on social media platforms, broadcast TV, or radio, and how long the ad will run. Will it be aired regionally, nationally, or locally? GVAA can be a guide to help you if you’re unsure. Whether the production is union or non-union can also affect the cost. If you’re working with an agency, expect a 10% agent fee on top of the talent’s fee. Blue Wave Voiceover is not an agency so you can contact talent directly for a quote once you have these details. 

How to Find Professional Voice Artists for Political Campaign Spots?

You can find professional voice artists for political campaigns by contacting local voice over agents or using search engines to find talent. Some voiceover platforms can be a resource but quality is not guaranteed. 

One of the best ways to find professional voice over talent is to use Blue Wave Voiceover as a resource. This way you’re guaranteed professional talent specializing in political voiceover styles with broadcast quality studios, some of whom are award-winning, and diversity that can authentically deliver your political message to an audience.

We pride ourselves on being the authoritative source for hiring  democratic and progressive voice actors who want to use their talent to oppose harmful ultra-conservative messages.