Voiceover for Promos

Voiceover for Promos – The Television Industry Continues to Grow!

The success of a television show often starts with its first impression – the promo! In turn, having the right voiceover for promos is critical.

Crafting a compelling promo that can get a viewer to look up at the television screen instead of clicking “Skip Intro” and that, often requires a voiceover artist that can turn the seemingly short 15 to 30 seconds allotted for a promo into a memorable moment which intrigues the audience and gets them asking their friends and family “Hey, have you heard of this show?”

What Is A Promo?

Promos can serve not only as a representation of the show’s brand but as an extension of the network’s brand to highlight the quality programming they can expect whether it’s a cable network, broadcast TV or a digital streaming network. With audience attention dropping after 8.25 seconds, a great and compelling promo tells a viewer what they can expect from the show and the type of show they’ll see. By leveraging highlights, cliffhangers and critical moments in the series, promo voiceovers can generate the intrigue and curiosity among audiences that gives them a reason to tune in and watch whether it’s true crime, reality television, a special event, or game show.

The Golden Age of Television – The Voiceover Roster

According to Statista, there were 599 television shows that aired in 2022 – an increase of seven percent from the previous year. As the television industry continues to grow and more networks deliver new programming, it’s even more important now than ever to stand out and capture audiences’ attention among the sea of series and special events released across broadcast, cable and streaming. 

Unlike commercials, promos are punchier so a talent has to be skilled enough to nail it quickly. Time is of the essence! The roster of promo voiceover talent at Blue Wave Voiceover brings a skillset and expertise to adjust and match a voice, tone, and feeling that networks and showrunners want to leave with audiences. Choosing the words carefully and using the right combination of intonation, cadence, and pitch, highly skilled voiceover artists can switch from a serious tone to promote a drama, a humorous tone to promote a comedy, and an energetic tone to promote an exciting game show, or intrigue to promote a true crime series.

The diversity of talent at Blue Wave Voiceover across gender, ethnicity, and age can help networks promote shows to target audiences and demographics. As more shows air that reflect the diversity of America today – shows like Atlanta, Never Have I Ever, and Reservation Dogs for example – it is critical that promos reflect not only the show’s characters but also help target audiences to feel seen and authentically represented. Having a promo voiceover that shares a similar, authentic background to the characters in the show or the experiences that are represented can lead to building trust and buy-in with potential viewers. 

The Benefit of Professional Promo Voiceovers

Bringing strong collaborative and project management skills, professional promo voiceover artists work closely with the producers and writers to ensure that the voiceover makes the most of the first impression. Professionals can accommodate tight deadlines and turnaround times while streamlining the project management experience, reducing the time that it typically takes for multiple takes and revisions. The voiceover talent at Blue Wave Voiceover work closely with project stakeholders to deliver the best high-quality audio that represents the show and its goals to captivate audiences and draw viewership.

Bringing a television promo to life is critical to capturing the attention of viewers and generating excitement. Working with a professional voiceover artist can take a promo to the next level and set up a series launch for the best chance of success.